Don’t just take our word for it … here is what clients say about working with Belle Media!
“I just wanted to thank you again for setting up our website so well! We get compliments on it all the time. After Christmas, I’ve taken a look at what our local, and national competitors do. They’re not even close, in look, navigation and information. They’re often amateurish. Or, just “institutional” where they look OK but navigate poorly and have not content- just links. With your set up and Jacques’ ability to refresh as needed, our site is really one of the best in our biz. Thanks so much!” – D. Holmes – www.audioemporium.com
“I have been editing web pages for the last 6 years using three separate programs to edit and post web pages. Belle Media recently turned me on to WordPress, which has been a delight to use. It is so easy to edit and create web pages & blogs. When I update or post a new blog it automatically sends out tweets and Facebook notices, so slick. It didn’t take me long at all to adjust to using WordPress. It really is so less complicated than using traditional web creation/editing programs. Friends and followers enjoy getting notices of updates to blogs.” – J. Sewery – www.greatmixrecording.com
“Although I have been working with Doncaster and loving their stylish fashions for many years, my BBD Style Fashion Blog is relatively a new thing and I’m having soooo much fun learning along the way! My website designer is Belle Media and together we’ve created a wonderful online place to share fashion trends, tips, and tricks. A great tip I have learned is to “keep things consistent”, whether in-person and/or online. In keeping with this idea I’m furthering my business branding with these lovely BBD Style business cards, also designed by Belle Media. I look forward to reaching out to even more fashionistas and continuing to share my joy and love of fashion, family, friends, and of course, the finer things in life!!!” – B. Drake – www.bbdstyle.com
At Belle Media we believe a referral is the best compliment a client can give! Belle Media has thrived for over ten years with the continued support of repeat clientele and their personal referrals to new clients. THANK YOU to ALL of our clients who have helped Belle Media grow and expand; we continuously look forward to a fabulous future ahead!!!
- Responsive Design
After six years with their old website Purity Service Group decided it was time for a fresh redesign. Not only is the new layout interactive and more appealing to visitors, it utilizes a fully responsive design so it will reach clients on any/all platforms.
A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. There has been some recent discussion on the web about this topic, about your logo not being your brand, although this may be true, it still doesn’t clarify any of the differences between ‘brand’, ‘identity’ and ‘logo’.
What is a brand? – The perceived emotional corporate image as a whole.
What is an identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
To explain this in more detail, let’s start at the top – the brand… what is branding?
Branding is certainly not a light topic – whole publications & hundreds of books have been written on the topic, however to put it in a nutshell you could describe a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.
Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.
The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.
As an example, let’s look at the well known IT company, Apple. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterized by volunteerism, support of good causes & involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand – not purely their products and a bite sized logo.
What is identity design?
One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.
In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognizable.
The identity or ‘image’ of a company is made up of many visual devices:
• A Logo (The symbol of the entire identity & brand)
• Stationery (Letterhead + business card + envelopes, etc.)
• Marketing Collateral (Flyers, brochures, books, websites, etc.)
• Products & Packaging (Products sold and the packaging in which they come in)
• Apparel Design (Tangible clothing items that are worn by employees)
• Signage (Interior & exterior design)
• Messages & Actions (Messages conveyed via indirect or direct modes of communication)
• Other Communication (Audio, smell, touch, etc.)
• Anything visual that represents the business.
All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.
What is a logo?
To understand what a logo is, we must first understand what it is for.
A logo is for… identification.
A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolizes, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Dorothy, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognizable and memorable.
It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.
The logo identifies a business or product in its simplest form.
Brand –The perceived emotional corporate image as a whole.
Identity – The visual aspects that form part of the overall brand.
Logo – Identifies a business in its simplest form via the use of a mark or icon.
For over 10 years Belle Media has been assisting clients as they build their brands with solid business identities and creative logos. Belle Media has helped clients launch new products, websites and brick and mortar businesses. Belle Media can help your business realize a successful marketing plan while providing ongoing web support.
Special thanks to Just Creative for this interesting explanation.
Lipo Laser USA is enjoying great success in Brookfield, WI. They have expanded their spa services to include facials, chemical peels, IPL photo rejuvenation, LED light therapy, collagen induction therapy, and other specialized treatments. To ensure their website highlighted these new options Belle Media redesigned it to make it more ‘spa-like’ and ensure it was fully responsive, especially the new professional skincare shopping pages.