Solid Social Media Marketing Strategy

Web Tips Nov 2016 - Solid Social Media Marketing Strategy

5 Big Reasons To Have A Solid Social Media Marketing Strategy

In today’s increasingly digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence. Social media provides businesses with immediate connection to their customers and their competition, and it also serves as a flexible platform to grow a brand identity. And while most business owners realize these valuable benefits, they still often make the mistake of not prioritizing social media in their overall marketing strategy.

If you’re on the fence about dedicating your business marketing resources to social media, here are 5 big reasons to have a solid social media marketing strategy in place, instead of just winging it:

1. The Right First Impression

The biggest reason you should have a solid social media marketing strategy in place is for the sake of making the right first impression, which is absolutely fundamental for success. Your current and potential customers are all using social media in some way and when they arrive at any of your social media profiles they will either like what they see or be disappointed and underwhelmed. When you don’t have a solid strategy in place, you’re more likely than not to end up with the latter.

To save yourself from losing valuable customers, implementing a smart, pre-planned social media marketing strategy helps you to present a consistently positive first impression for your business online.

2. Build Momentum (And A Following) Quickly

Another huge reason to have a solid social media marketing strategy in place, rather than just going at it blindly, is because it gives you a reliable plan to follow that is consistent and helps you build momentum right from your first social media post. This is so important in social media because social media users love to follow established brands that provide quality posts on a consistent basis, and it’s one marketing method that truly requires sustained engagement.

If you invest in a solid strategy and give it the attention it deserves, you’ll build a sizable following before you know it.

3. A Happier, More Decisive Marketing Team

An unexpected benefit of having a solid social media marketing strategy in place is that it helps whoever is in charge of your company’s marketing make decisions more efficiently, thus lowering indecision and stress. And if your business structure is on the lean side and you’re the person responsible for social media updates along with several other business responsibilities, a solid social media marketing strategy takes the guesswork out of the equation and allows you to approach your goals with a more positive, confident mindset than if you didn’t have one.

4. Purpose And Direction

Who is in your ideal social media audience? What tone of voice represents your brand best? What type of content will you post? How often will you update? These are just a few questions you leave unanswered when you don’t have a social media marketing strategy. You can certainly learn these things over time, but it’s only when you approach your business’ social media with a defined strategy that you’ll have the purpose and direction you need for long-term success in the digital space.

5. Proven ROI

Above any other reason, probably the best reason to have a solid social media marketing strategy is because doing so leads to a greater return on your marketing investment. Social media can quickly open doors to countless business opportunities and connections, which your business simply can’t harness without a solid social media marketing strategy.



Contact Belle Media today to learn more!

Belle Media can help your business realize a successful marketing plan while providing ongoing support. For over 10 years Belle Media has assisted clients build strong business connections. Contact Belle Media today to discuss your growing business’s social media marketing strategy.

Thank you to Social Media Today and The Fried Side for this informative piece.

Purity Service Group

  • Branding
  • WordPress
  • Responsive Design

After six years with their old website Purity Service Group decided it was time for a fresh redesign. Not only is the new layout interactive and more appealing to visitors, it utilizes a fully responsive design so it will reach clients on any/all platforms.

Purity Service Group - Responsive website design - Milwaukee, WI

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Lipo Laser USA

Lipo Laser USA redesigned responsive website

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  • E-Commerce
  • WordPress
  • Graphics

Lipo Laser USA is enjoying great success in Brookfield, WI. They have expanded their spa services to include facials, chemical peels, IPL photo rejuvenation, LED light therapy, collagen induction therapy, and other specialized treatments. To ensure their website highlighted these new options Belle Media redesigned it to make it more ‘spa-like’ and ensure it was fully responsive, especially the new professional skincare shopping pages.

CLICK HERE to visit Lipo Laser USA and subscribe to their Beauty Blog to receive exclusive special offers.

Lipo Laser USA redesigned responsive website

Define Your Brand

Web Tips May 2016 - What Is A Brand

What is a Brand…? 5 Factors that Define a Brand

The concept of branding is a confusing topic that many seasoned marketers don’t even clearly understand. What is a brand? What is branding? It seems like a simple question, but the answer is anything but simple. If you’re confused by your brand, your customers will be confused, too. The last thing you want to do is waste time and money by developing a weak uncertain brand.

1. The Brand Promise

At its core, a brand is a promise to consumers. What will consumers get when they purchase a product or service under your brand umbrella? The brand promise incorporates more than just those tangible products and services. It also includes the feelings that consumers get when they use your products and services.
Example: Think about your favorite brand and what that brand promises to you. If you’re a Nike fan, the brand might represent athleticism, performance, strength, good health, and fun. Your brand promises something to consumers. What is it?

2. The Brand Perceptions

Brands are built by consumers, not companies. Ultimately, it’s the way consumers perceive a brand that defines it. It doesn’t matter what you think your brand promises. The only thing that matters is how consumers perceive your brand. You need to work to develop consumer perceptions that accurately reflect your brand, or your brand is doomed to limited growth potential.
Example: What are consumers’ perceptions of Lady Gaga? You can bet everything she does is meant to create specific consumer perceptions.

3. The Brand Expectations

Based on your brand promise, consumers develop expectations for your brand. When they pull their hard-earned money out of their pockets and purchase your products or services, they assume their expectations for your brand will be met. If your brand doesn’t meet consumer expectations in every interaction, consumers will become confused by your brand and turn away from it in search of another brand that does meet their expectations in every interaction.
Example: Imagine Rolls Royce launched a $10,000 car. To say the least, consumers would be extremely confused because such a product doesn’t meet their expectations for a luxury brand.

4. The Brand Persona

Rather than asking, “What is a brand?” a better question might be, “Who is a brand?” Every brand has a persona. Think of your brand as a person. What is that person like? What can you expect when you interact with that person? From appearance to personality and everything in between, your brand persona is one that consumers will evaluate and judge before they do business with you.
Example: Think of it this way. Who would you rather spend time with — Apple or Microsoft? These two brands have very different brand personas. Your brand should have one, too.

5. The Brand Elements

Your brand is represented by the intangible elements described above as well as tangible elements such as your brand logo, messaging, packaging, and so on. All of these elements must work together to consistently communicate your brand promise, shape brand perceptions, meet brand expectations, and define your brand persona. If one element is awry, your entire brand can suffer.
Example: There is a reason why that blue Tiffany’s box has been around for so long. It means something to consumers.

Bottom-line, a brand is clear, reliable, and believable to both your consumers and your employees. However, brands aren’t built overnight. Before you can define and live your brand, you need to do some research so you don’t waste time taking your brand in a direction that won’t allow you to reach your goals. You must understand your competitors and audience, so you can develop a brand that promises the right things to the right people. Research should be first, definition, strategy, and execution should follow, and in time, your brand will grow.

For over 10 years Belle Media has been building business brands for clients across a variety of industries. Belle Media has helped clients launch new products, websites and brick and mortar businesses. Belle Media can help your business realize it’s marketing plan and goals while providing ongoing web support.

Contact Belle Media today to learn more!

Special thanks to AYTM for this detailed explanation.