Lipo Laser USA

Lipo Laser USA redesigned responsive website

  • Branding
  • E-Commerce
  • WordPress
  • Graphics

Lipo Laser USA is enjoying great success in Brookfield, WI. They have expanded their spa services to include facials, chemical peels, IPL photo rejuvenation, LED light therapy, collagen induction therapy, and other specialized treatments. To ensure their website highlighted these new options Belle Media redesigned it to make it more ‘spa-like’ and ensure it was fully responsive, especially the new professional skincare shopping pages.

CLICK HERE to visit Lipo Laser USA and subscribe to their Beauty Blog to receive exclusive special offers.

Lipo Laser USA redesigned responsive website

Define Your Brand

Web Tips May 2016 - What Is A Brand

What is a Brand…? 5 Factors that Define a Brand

The concept of branding is a confusing topic that many seasoned marketers don’t even clearly understand. What is a brand? What is branding? It seems like a simple question, but the answer is anything but simple. If you’re confused by your brand, your customers will be confused, too. The last thing you want to do is waste time and money by developing a weak uncertain brand.

1. The Brand Promise

At its core, a brand is a promise to consumers. What will consumers get when they purchase a product or service under your brand umbrella? The brand promise incorporates more than just those tangible products and services. It also includes the feelings that consumers get when they use your products and services.
Example: Think about your favorite brand and what that brand promises to you. If you’re a Nike fan, the brand might represent athleticism, performance, strength, good health, and fun. Your brand promises something to consumers. What is it?

2. The Brand Perceptions

Brands are built by consumers, not companies. Ultimately, it’s the way consumers perceive a brand that defines it. It doesn’t matter what you think your brand promises. The only thing that matters is how consumers perceive your brand. You need to work to develop consumer perceptions that accurately reflect your brand, or your brand is doomed to limited growth potential.
Example: What are consumers’ perceptions of Lady Gaga? You can bet everything she does is meant to create specific consumer perceptions.

3. The Brand Expectations

Based on your brand promise, consumers develop expectations for your brand. When they pull their hard-earned money out of their pockets and purchase your products or services, they assume their expectations for your brand will be met. If your brand doesn’t meet consumer expectations in every interaction, consumers will become confused by your brand and turn away from it in search of another brand that does meet their expectations in every interaction.
Example: Imagine Rolls Royce launched a $10,000 car. To say the least, consumers would be extremely confused because such a product doesn’t meet their expectations for a luxury brand.

4. The Brand Persona

Rather than asking, “What is a brand?” a better question might be, “Who is a brand?” Every brand has a persona. Think of your brand as a person. What is that person like? What can you expect when you interact with that person? From appearance to personality and everything in between, your brand persona is one that consumers will evaluate and judge before they do business with you.
Example: Think of it this way. Who would you rather spend time with — Apple or Microsoft? These two brands have very different brand personas. Your brand should have one, too.

5. The Brand Elements

Your brand is represented by the intangible elements described above as well as tangible elements such as your brand logo, messaging, packaging, and so on. All of these elements must work together to consistently communicate your brand promise, shape brand perceptions, meet brand expectations, and define your brand persona. If one element is awry, your entire brand can suffer.
Example: There is a reason why that blue Tiffany’s box has been around for so long. It means something to consumers.

Bottom-line, a brand is clear, reliable, and believable to both your consumers and your employees. However, brands aren’t built overnight. Before you can define and live your brand, you need to do some research so you don’t waste time taking your brand in a direction that won’t allow you to reach your goals. You must understand your competitors and audience, so you can develop a brand that promises the right things to the right people. Research should be first, definition, strategy, and execution should follow, and in time, your brand will grow.

For over 10 years Belle Media has been building business brands for clients across a variety of industries. Belle Media has helped clients launch new products, websites and brick and mortar businesses. Belle Media can help your business realize it’s marketing plan and goals while providing ongoing web support.

Contact Belle Media today to learn more!

Special thanks to AYTM for this detailed explanation.

Dances With Dogs

Dances With Dogs LLC

  • Branding
  • E-Commerce
  • WordPress
  • Graphics

Dances With Dogs LLC

Dances With Dogs


Dances With Dogs grew out of a need to satisfy an immense love for dogs, and a desire to help others and our environment. Dances With Dogs is committed to having the best company on earth by taking care of our furry friends, as well as our human friends in need.

Dances With Dogs

The Dancing Tail Collar System will be available for purchase soon!!
Featuring 8 styles of interchangeable designs:
• Animals • Geometric • Patterns • Peace • Seasonal • Skulls • Sports • Swirls •

Dances With Dogs

Social Media Strategy

Belle Media Web Tips - Social Media Strategy - SEO

Don’t drop the ball on your social media strategy!

Companies should focus more on how to BE social, and less on how to DO social media.

SEO and Social Media has certainly grown together, in which both practices are able to benefit businesses worldwide to be more visible to their target audience by simply applying and merging these two marketing strategies into a single powerful approach.

How to implement a successful social media strategy:

Launching a successful social media presence should not require significant investment in capital, people or technology. There are cost effective ways to leverage social media regardless of the size of your marketing or technology budget. To successfully execute the strategy, make sure your organization has the operational processes in place to manage your ongoing communications efforts.

Social media should be intentions based. You want to have social interactions that drive the audience and participants to your product or website so you can covert them into a customer. To be successful, you will need a hub and spoke strategy. Leverage the social media channels to carry out the message and have your hub clearly communicate your message when they arrive.

social media strategy

First, use the social media channels as “spokes” to engage discussions:

1. Google+ is by far the best social media website to strengthen a website’s Search Engine Optimization. Be easy to find on Google! Claim and verify your businesses Google+ page immediately. Click here to learn how.

2. Use your personal Facebook account to create a Facebook Page for your product or business. Begin inviting your friends to “like” the page and begin the discussion. Setup the Facebook Page to be enabled to import your blog posts.

3. Create a Twitter account for your company or product if you have not already done so. Review Twitter discussions and identify trends related to your product or service offering. Begin to interact with other Twitter users and earn the community’s trust.

3. Create your professional LinkedIn profile. Link to co-workers and peers in your network and join local groups and meetups that are relevant to your company.

4. If your product involves multimedia, setup a You Tube channel. Always upload your media to increase awareness and to be found via organic search.

5. Visit Instagram and Pinterest to evaluate if these sites could be beneficial to your business. If your social media strategy includes posting alluring photos of places and/or products these sites could be successful tools.

Now that the social media channels “spokes” are active, set up a website as a “hub” to communicate your messages:

1. For your brand/business/product: register a domain if you have not done so already. Setup a website built on WordPress to serve as your communications hub. Here are the following reasons why WordPress is a great tool for this: WordPress is search engine friendly; easy to setup; has thousands of social media plugins meaning minimal programming to connect to Facebook, Twitter, etc.; out of the box syndication capabilities with RSS; built in SEO; and extremely easy to use from a business user perspective.

2. Configure WordPress to have the following plugins: Facebook Page, Twitter feeds and mentions, Flickr, YouTube, and whatever channel you wish to engage your discussions.

3. Use your website built on WordPress as a tool to create valuable content communicating directly to your prospective and existing customers. Properly categorize and apply appropriate tags to the content you’re publishing on the website/hub. Creating valuable content on a search engine friendly tool like WordPress will increase your page rank if you follow search engine marketing (SEM) best practices.

To complete the hub and spoke strategy, you will also want to make sure your content is syndicated to the proper social media channels and related websites. There are free tools that allows you to send your WordPress post content to Facebook, Google+, LinkedIn, Twitter, and email subscribers.

The simple steps described above can be easily implemented at a cost effective way. Developing a strategy and the plan is the easy part. Executing the plan and providing ongoing management of the message is the art to success.

For over 10 years Belle Media has been developing websites and implementing social media and marketing strategies for clients across many industries. Belle Media has helped its clients launch new products, websites and brick and mortar businesses. Belle Media can help your organization realize the marketing plan and goals, and provide ongoing support to your organization’s social media needs.

Contact Belle Media today to learn more!