Claim Your Google+

Belle Media - Web Tips - Google+ Business Pages

Google+ is out there and, like holiday dinners with the in-laws, you can choose not to participate at your own peril. The good news, however, is that Google has made it very easy for you and your business to jump on board. “How easy?” you may ask? Well, there is a good chance that there is already a page out there for your business on Google+. You just need to claim it!

Locating Your Google+ Business Page

The burning question is this: how do you find your unclaimed business page on Google? It’s an excellent question! Here’s how to find your business page on Google+:

1. Type your business name, city, state and the words “google plus” into Google Search
2. If your Google+ business page exists, a URL that resembles this one should appear: https://plus.google.com/1162xxxxxxxxxxxxxxx
3. If a Google+ page doesn’t exist yet for your business, easily create one by visiting Google+ for Business

If you are able to find your Google+ page, it should look something like this:

Unclaimed Google Page Example

Now that you’ve found your business page, you probably want to claim it:

1. Click the ‘Manage this page’ button
2. Verify your right to claim the page
3. Edit the page’s information and, like a personal Google+ account, share content and create circles

Why Claim Your Google+ Business Page

If your business page is already out there on Google+, why should you even bother to claim it?

Well, there are many benefits of claiming your page. But first, let’s look at what claiming your Google+ business page won’t do:

It will not effect the search engine ranking of your company’s main website (not automatically anyway, but you can optimize your Google+ page to do this; see how below)
It will not turn your reviewers into followers (you will still need to build your page’s Google+ community from scratch)

In spite of these conditions, claiming and updating your Google+ business page will give you more control over how your business is presented in Google’s search results. Consider the following picture comparing an unclaimed business page (left) with a claimed one (right):

Google Pages Comparison

As you can see, the biggest differences between the claimed and unclaimed business pages is that the claimed page contains more accurate maps, venue pictures, an up-to-date link to the restaurant’s menu and a prominent star rating. These differences are not major, but they are important. This is because when people visit your Google+ business page, you only have a few seconds to capture their attention. Even if your target audience never clicks through to your actual Google+ business page, it will see a richer presentation of your business on the main Google search results page when you’ve claimed the page. This offers subtle reinforcement that your business is reputable and authentic.

Also notice how your business’ contact information is presented. It is very important that your information here is accurate and complete. Here’s one big reason why: 70% of people who search for a business on their mobile device call that business via the phone number that appears in the search results, according to Search Engine Watch. So if your Google+ page contains a phone number, it’s going to show up in Google’s search engine results page (SERP).

And just in case people do click through and visit your business’ Google+ page, make sure the page is populated with diverse, interesting content. Connect with your audience and re-share useful information so that people are encouraged to +1 your content. This will raise your authority within Google and will help push your brand higher in search results, especially in local searches.

Google+ Business Pages and What They Mean for SEO

No conversation about Google+ business pages would be complete without discussing SEO, Google Places and Google+ Local. Basically, Google wants to become the Yellow Pages of the internet, and it wants your help in doing this. When you update your Google+ business page, Google wins by providing users accurate, complete, verified information on your business, and you win by having your business’ information readily available to potential customers.

While claiming your company’s Google+ page will not directly optimize your business website for Google search, it will absolutely optimize the information on your Google+ business page to appear in relevant search results. For example, you can fill the About section of your business page with keywords and use them as anchor text that link back to your company’s main website. You can also share your own links via your company’s Google+ page and, when these links get are +1’d and shared, SEO value will increase.

For many business owners, Google+ is a new territory that they hesitate to get involved with. Like any social media channel, Google+ has its own best practices and there is an art to working the network to your advantage. Using your company’s Google+ page the right way will help your SEO efforts. It is not a good thing to have that empty slate out there on Google+, populated solely by second hand information. So go ahead, claim your Google+ page and put your business’ best impression out there!

Special thanks to R. Campell at DashBurst for this detailed info!

Responsive Websites

Responsive Website Design by Belle Media

In today’s day and age the Internet is one of the world’s most important forms of media.

However; Internet access is not just for desktops anymore…

All over the world people are accessing the Internet using different mobile devices.

Mobile device usage is growing more quickly than it ever has before!

Is your website ready for mobile viewing…?

Since their creation mobile device ownership has been on the rise:

90% of Americans own a cell phone
58% a smartphone
32% an e-reader
42% a tablet

Does your website reach all potential clients on all platforms possible…?

Responsive websites RESPOND directly to the screen size of the device that they are viewed on.

Ensure your website is accessible on laptops, e-readers, and smartphones by implementing a responsive design.

Belle Media offers many creative design solutions tailored to fit your growing business.

Contact Belle Media today for a FREE quote!

belle@bellemedia.net

KASANA

KASANA Milwaukee

www.kasana-mke.com

  • Branding
  • Graphic Design
  • WordPress

KASANA requested a fresh start for an existing WordPress website. A lot of traffic visits daily so it had to be responsive and accessible on all platforms.
We also created multiple print ads utilizing KASANA branding throughout.

Visit KASANA online today for a latin flavored organic experience!

KASANA Restaurant + Bar


KASANA Jazzy Nite


KASANA Specials!


KASANA Specials!

WordPress Manual

Wordpress - the missing manual - free download

We all can use a little help from our friends …
and today’s help comes in the form of a FREE DOWNLOAD of WordPress – the missing manual.

Belle Media is happy to design, install, and setup WordPress websites for our clients however, we also believe in setting clients up for future success by teaching them how to update and maintain their own WordPress websites. Empowering small business owners as they steadily build their online presence one post at a time!

Contact Belle Media schedule a tutorial for your WordPress website.

Whether you’re a budding blogger or seasoned Web designer, WordPress is a brilliant tool for creating websites, once you know how to tap its impressive features. The latest edition of this jargon-free Missing Manual shows you how to use WordPress 3.9’s themes, widgets, plug-ins, and souped-up editing and multimedia tools to build just about any kind of site.

Click here to DOWNLOAD WordPress – the missing manual for FREE!

Thank you to IT-EBOOKS for this free and informative WordPress manual.
Be sure to visit their website to see ALL of the educational free e-books they have to offer!

Social Media Business

Belle Media - Web Tips Dec 2014

How do you know which Social Media platforms are best for your growing business?

Let’s sort out the details!

Whether you are hoping to attract new customers, wanting to connect with your industry, needing to spread your marketing message further or simply looking for information about something – increasingly we are all turning to Social Media Sites.

When it comes to choosing which social media platforms to utilize for your business, select those that offer the best potential for reaching your ideal audience and broadcast the specific type of media you’ve decided is best suited for your company. Most people/companies can’t be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, be awesome on a few of them.

Here is a list of 5 influential Social Media sites for business:

1. LinkedIn

Join the world’s largest professional network.

LinkedIn is the consummate networking site. Even before the term “social media” became fashionable, we had social networking, and that clearly defines LinkedIn. It’s a way of growing connections in the business world and utilizing them as necessary. It’s great for reaching out to people and getting into their Rolodex, so that when they need your services, there you are.

2. Twitter

Start a conversation, explore your interests, and be in the know.

Twitter is a social networking and micro-blogging site. Users send and read other users’ updates known as tweets. Updates are displayed on the user’s profile page and delivered to other users who have elected to ‘follow’ Twits (people who Twitter) that interest them. Really useful if you connect to the right people such as leaders in your industry – it will give you a real idea of what their thoughts and influences are.

3. Facebook

Connect with friends and the world around you on Facebook.

Facebook is one of the most powerful social platforms in the world. It’s size alone is a positive for any business, because you can assume most people are on it. Almost any business can benefit from having a Facebook page. But Facebook isn’t about selling. Your goal in using Facebook for business is to let customers get to know the people behind the logo.

4. Google+

One account. All of Google.

Your Google+ page connects you with customers, whether they’re looking for you on Search, Maps, Google+ or mobile devices. Best of all, it’s free. Monitor website visitors with Google Analytics. Add to the SEO of your website with Google Webmaster Tools. Share documents and calendars online.

5. Pinterest

Join Pinterest to find (and save!) all the things that inspire you.

Pinterest is a content-sharing service that allows members to pin or post photos, videos, and other images to their pinboards. The site, which has a predominantly female audience, is ideal for businesses for which visual imagery is a main feature or selling point. You can say a great deal about your products and services through your stunning photos or videos.

It’s hard to be on all platforms, so choose the three that best meet your needs and monitor — or hire Belle Media to manage — them closely. Social Media only works if you stay involved!