Social Media Business

Belle Media - Web Tips Dec 2014

How do you know which Social Media platforms are best for your growing business?

Let’s sort out the details!

Whether you are hoping to attract new customers, wanting to connect with your industry, needing to spread your marketing message further or simply looking for information about something – increasingly we are all turning to Social Media Sites.

When it comes to choosing which social media platforms to utilize for your business, select those that offer the best potential for reaching your ideal audience and broadcast the specific type of media you’ve decided is best suited for your company. Most people/companies can’t be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, be awesome on a few of them.

Here is a list of 5 influential Social Media sites for business:

1. LinkedIn

Join the world’s largest professional network.

LinkedIn is the consummate networking site. Even before the term “social media” became fashionable, we had social networking, and that clearly defines LinkedIn. It’s a way of growing connections in the business world and utilizing them as necessary. It’s great for reaching out to people and getting into their Rolodex, so that when they need your services, there you are.

2. Twitter

Start a conversation, explore your interests, and be in the know.

Twitter is a social networking and micro-blogging site. Users send and read other users’ updates known as tweets. Updates are displayed on the user’s profile page and delivered to other users who have elected to ‘follow’ Twits (people who Twitter) that interest them. Really useful if you connect to the right people such as leaders in your industry – it will give you a real idea of what their thoughts and influences are.

3. Facebook

Connect with friends and the world around you on Facebook.

Facebook is one of the most powerful social platforms in the world. It’s size alone is a positive for any business, because you can assume most people are on it. Almost any business can benefit from having a Facebook page. But Facebook isn’t about selling. Your goal in using Facebook for business is to let customers get to know the people behind the logo.

4. Google+

One account. All of Google.

Your Google+ page connects you with customers, whether they’re looking for you on Search, Maps, Google+ or mobile devices. Best of all, it’s free. Monitor website visitors with Google Analytics. Add to the SEO of your website with Google Webmaster Tools. Share documents and calendars online.

5. Pinterest

Join Pinterest to find (and save!) all the things that inspire you.

Pinterest is a content-sharing service that allows members to pin or post photos, videos, and other images to their pinboards. The site, which has a predominantly female audience, is ideal for businesses for which visual imagery is a main feature or selling point. You can say a great deal about your products and services through your stunning photos or videos.

It’s hard to be on all platforms, so choose the three that best meet your needs and monitor — or hire Belle Media to manage — them closely. Social Media only works if you stay involved!

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