Whether you are hoping to attract new customers, wanting to connect with your industry, needing to spread your marketing message further or simply looking for information about something – increasingly we are all turning to Social Media Sites.
When it comes to choosing which social media platforms to utilize for your business, select those that offer the best potential for reaching your ideal audience and broadcast the specific type of media you’ve decided is best suited for your company. Most people/companies can’t be amazing on every platform; that takes a huge amount of bandwidth and resources. Instead of having a sub-par representation in a lot of places, be awesome on a few of them.
LinkedIn is the consummate networking site. Even before the term “social media” became fashionable, we had social networking, and that clearly defines LinkedIn. It’s a way of growing connections in the business world and utilizing them as necessary. It’s great for reaching out to people and getting into their Rolodex, so that when they need your services, there you are.
Twitter is a social networking and micro-blogging site. Users send and read other users’ updates known as tweets. Updates are displayed on the user’s profile page and delivered to other users who have elected to ‘follow’ Twits (people who Twitter) that interest them. Really useful if you connect to the right people such as leaders in your industry – it will give you a real idea of what their thoughts and influences are.
Facebook is one of the most powerful social platforms in the world. It’s size alone is a positive for any business, because you can assume most people are on it. Almost any business can benefit from having a Facebook page. But Facebook isn’t about selling. Your goal in using Facebook for business is to let customers get to know the people behind the logo.
Your Google+ page connects you with customers, whether they’re looking for you on Search, Maps, Google+ or mobile devices. Best of all, it’s free. Monitor website visitors with Google Analytics. Add to the SEO of your website with Google Webmaster Tools. Share documents and calendars online.
Pinterest is a content-sharing service that allows members to pin or post photos, videos, and other images to their pinboards. The site, which has a predominantly female audience, is ideal for businesses for which visual imagery is a main feature or selling point. You can say a great deal about your products and services through your stunning photos or videos.